Anthem FX builds vibrant and connected digital fan communities, personalizing fan
experiences, boosting sponsorship and propelling the commercial revenue engine.
Reward every fan.
Maximize sponsorship activation
Grow team revenue.
Increase zero and first-party data.
1. DIGITAL FAN COMMUNITIES
Family-friendly Engagement
Anthem cultivates vibrant, connected fan communities, enhancing the experience and return on fan investment
2. SPONSOR REVENUE ENGINE
New Sponsorship Inventory
Unlock new sponsorship revenue with new premium digital inventory and measurable ROI for your corporate partners
3. FAN INSIGHTS FACTORY
Get to Know Your Fans
Gather rich fan data and insights. Transform anonymous fans into known community members with actionable intelligence.
Anthem FX builds vibrant and connected digital fan communities, personalizing fan experiences, boosting sponsorship and propelling the commercial revenue engine.
NEW DIGITAL SPONSORSHIP INVENTORY & REVENUE
MAXIMIZE REACH, VISIBILITY & SPONSORSHIP ROI
Unlock new sponsorship activation inventory with measurable ROI
New Inventory
Reach all fans on game day
All your fans in venue + tuning in
in-app, socials and web
connect all fans - one Anthem
Value for Existing Partners
Easy upsell packages
Fan x brand rewards inventory
measurable partnership ROI
direct channel to reach fans
Partnership Marketplace
New Partners. New Revenue
on demand marketplace
pre vetted partners
matching your criteria
It’s Game Day! Let’s GO!
The club invites all fans in-venue and tuning-in to participate in a singular, unifying family-friendly game-day prediction challenge.
Fans Predict Team Stats
via the official ‘Game Card’ and get a personalized Fan Precision Score (FPS) based on accuracy.
Presented by
Complete Profile
My Profile ->
Predictions Lock in - 56:42:13
6/7 SET
Fan Precision Score (FPS)
ANTHEM draws fans closer to the heart of the action with an innovative Fan Precision Score (FPS). FPS personalizes the experience, rewarding fans in real-time based on the accuracy of their predictions
FPS community leaderboards update in real-time with every play and each passing minute.
A LIVE STAT TRACKER
FPS TAKES INTO ACCOUNT STATISTICS TRANSPIRED, TIME REMAINING IN CONTEST, AND MORE
FPS IS A 3 DECIMAL NUMBER THAT REPRESENTS A FAN’S PREDICTION PRECISION COMPARED TO THE FINAL RESULT
TOTAL FPS
DETERMINES PRIZING AND BRAGGING RIGHTS
Rewards, Prizes & Activation
Packed with partner activation, fans can participate and claim sponsored rewards every game. FPS leaders win amazing prizes at the end of the game based on their rankings.
Fans experience immediate gratification, claiming rewards and competing for prizes every game day, and long-term community engagement with season-long prizing and bragging rights.
Sponsorship Inventory
Title
Game Card
Predictions
Leaderboard
Prizing & Rewards
Winners & Wallet
Sponsorship Inventory
For your Club
A white-label, fan experience platform that integrates into your environment to engage your fans, capture data, elevate corporate sponsorship and boost revenue.
For Your Fans
An immersive, free to play, digital game-day prediction challenge that brings fans closer to the action, connects the digital fan community and rewards them for their patronage.
For Your Brand Partners
NEW Premium game day Sponsorship Inventory, with measurable sponsorship ROI, enhanced visibility, direct engagement and a 100% conversion on prize inventory.
Long Term Value
+Fan Loyalty
- Personalized Experiences
- Meaningful Engagement
+Fan Behaviour Insights
- Fan Data collection
- Fan-Sponsor Preferences
Team Revenue Growth
- New Sponsorship Inventory
- Sponsor-Fan Community Channel
Your team. Your community. Your ANTHEM