ANTHEM FX | Your Team. Your Community. Your Anthem.

Anthem FX builds vibrant and connected digital fan communities, personalizing fan
experiences, boosting sponsorship and propelling the commercial revenue engine.

Reward every fan.
Maximize sponsorship activation
Grow team revenue.
Increase zero and first-party data.

A comprehensive white-label platform that transforms fan engagement into measurable commercial growth through three integrated pillars that work together to create self-reinforcing growth

1. DIGITAL FAN COMMUNITIES
Family-friendly Engagement
Anthem cultivates vibrant, connected fan communities, enhancing the experience and return on fan investment
2. FAN INSIGHTS FACTORY
Get to Know Your Fans
Gather rich fan data and insights. Transform anonymous fans into known community members with actionable intelligence.
3. SPONSOR REVENUE ENGINE
New Sponsorship Inventory
Unlock new sponsorship revenue with new premium digital inventory and measurable ROI for your corporate partners

1. Digital fan communities

a vibrant and connected FANBASE

What’s Your Fan Precision Score?

Dynamic prediction accuracy score personalizes the experience connects fans to the game

Family Oriented Community Engagement

Responsible alternative to sports betting immersive community experience connects fans to each other

Rewards for Everyone

Sponsored prizes for winners every participant claims rewards measurable activation and ROI

2. Fan Insights Factory

KNOW YOUR FANS LIKE NEVER BEFORE

Collect rich fan data, analyze and segment your fans, activate partners and
integrates into your CDP and CRM

3. SPONSOR REVENUE ENGINE

MAXIMIZE SPONSORSHIP ROI

Unlock new sponsorship revenue with new premium digital inventory and measurable ROI

New Inventory

Reach all fans on game

day All your fans in venue + tuning in in-app, socials and web connect all fans - one Anthem

Value for Existing Partners

Easy upsell packages

Fan x brand rewards inventory measurable partnership ROI direct channel to reach fans

Partnership Marketplace

New Partners. New Revenue

on demand marketplace pre vetted partners matching your criteria

Its Game Day! Let’s GO!

The club invites all fans in-venue and tuning-in to participate in a singular, unifying family-friendly game-day prediction challenge.

Fans Predict Team Stats

via the official ‘Game Card’ and get a personalized Fan Precision Score (FPS) based on accuracy.

Fan Precision Score (FPS)

ANTHEM draws fans closer to the heart of the action with an innovative Fan Precision Score (FPS).

FPS personalizes the experience, rewarding fans in real-time based on the accuracy of their predictions. FPS community leaderboards update in real-time with every play and each passing minute.

Rewards, Prizes & Activation

Packed with partner activation, fans can participate and claim sponsored rewards every game. FPS leaders win amazing prizes at the end of the game based on their rankings.

Fans experience immediate gratification, claiming rewards and competing for prizes every game day, and long-term community engagement with season-long prizing and bragging rights.

Sponsorship Inventory

Title

Game Card

Predictions

Leaderboard

Prizing & Rewards

Winners & Wallet

Sponsorship Inventory

For your Club

A white-label, fan experience platform that integrates into your environment to engage your fans, capture data, elevate corporate sponsorship and boost revenue.

For Your Fans

An immersive, free to play, digital game-day prediction challenge that brings fans closer to the action, connects the digital fan community and rewards them for their patronage.

For Your Brand Partners

NEW Premium game day Sponsorship Inventory, with measurable sponsorship ROI, enhanced visibility, direct engagement and a 100% conversion on prize inventory.