THE ANTHEM FX STORY

Anthem FX was founded with a vision to revolutionize fan engagement by creating a new category that blends sports betting, fantasy sports, and fan interaction into one cohesive free to play single game experience for all ages.

The idea began with Michael Selim, who, with a longtime fantasy football fan and brilliant software engineer, developed a digital platform featuring a single game fantasy football contest with live stats, leaderboards and instant prizes. The concept evolved from a single-game fantasy football contest, Fantasy SNiPER, into a broader vision to enhance fan experience directly on a broader scale. Michael wanted to see his platform in every stadium, so that every fan, everywhere in-venue or from home, could experience the same enhanced, exciting and immersive experience that existed in the fantasy sports world.

Initially, trials with Bills Mafia revealed that the platform wasn’t user-friendly enough for casual fans, as the fantasy points system wasn’t intuitive for those unfamiliar with fantasy football. This led to a pivot toward an in-stadium/in-venue model, catering to all fans. This approach sought to enhance fan engagement by offering live gamification and interactive experiences in a free-to-play, inclusive community environment, that avoids the risk and issues surrounding sports betting and gambling.

The team then collaborated with MLSE to refine their concept, integrating game day stats and developing a more inclusive community contest, appealing to a wider family-oriented audience, prevalent in sports communities everywhere. They expanded their reach across multiple sports including basketball, hockey and soccer. They fused game day predictions and live gamification by introducing a "Fan Precision Score" (FPS), a system that levels the playing field among participants by measuring prediction accuracy. This scoring system allows fans to compete on equal terms and develop a personal profile based on their precision, while also rewarding ongoing engagement.

Fans are rewarded for their engagement within the digital community, with real-time updates and sponsored rewards providing instant gratification. Additionally, participants are ranked by their FPS on dynamic game day leaderboards and compete for exclusive team sponsored prizes, enhancing their overall experience and connection to the game. This innovative approach made Anthem FX the first-ever community-wide contest where fans, while watching the game, can immerse themselves in the ‘game within the game’

Anthem FX's plan includes creating sub-communities for different skill levels and team affiliations, fostering a sense of family and inclusivity that meets the needs of all levels of sports fans. The platform is designed to enhance the game day experience by providing a thematic connection to the sport, much like the national anthem unites fans before a game. It is suggested that the Anthem FX contest be introduced prior to the anthem, trading on the cohesive community feeling that ignites just moments before a national anthem is performed to begin a game.

The name "Anthem" symbolizes the emotional connection and collective moment of unity in sports. The platform offers a free-to-play, community-based contest with a focus on precision scoring and live community gamification, rather than straight betting, ensuring broad appeal and engagement for fans of all ages.

By integrating live gamification into a single, user-friendly platform, Anthem FX has introduced an entirely new way for fans to engage with sports, enhancing their traditional experience to be more immersive and rewarding. This innovative approach not only fosters a more engaged and loyal fanbase, but also opens significant revenue streams for both teams and their partners. The platform's features, such as in-platform prizing, giveaways, and exclusive experiences, provide teams and sponsors with valuable data and insights into fan behaviors, redemptions and preferences. This data allows for highly targeted marketing strategies and personalized promotions that can drive higher engagement and increased fan spending. For teams, it means enhanced opportunities for monetization through direct fan interactions and tailored offers, while sponsors benefit from deeper connections with a captivated audience, leading to more effective brand partnerships and greater return on investment. By leveraging these insights and engagement opportunities, Anthem FX helps teams and brands optimize their revenue potential and build long-term, mutually beneficial relationships with their fanbase.